Get consumer feedback about its beauty products – Yitz Grossman

Birchbox is using Facebook Live to get consumer feedback about its beauty products, and each live stream attracts an average audience of 112,000 people in the UK. “It satisfies what consumers are responding to in the organic world, which is very real content, more natural, more ad-lib and responding to questions,” Birchbox CEO Katia Beauchamp said in her talk with Yitz Grossman in New York.

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